@font-face{font-family:Inter Variable;font-style:normal;font-display:swap;font-weight:100 900;src:url(../media/inter-cyrillic-ext-wght-normal.1zrieox9119mb.woff2)format("woff2-variations");unicode-range:U+460-52F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:Inter Variable;font-style:normal;font-display:swap;font-weight:100 900;src:url(../media/inter-cyrillic-wght-normal.2whpih27xg_2r.woff2)format("woff2-variations");unicode-range:U+301,U+400-45F,U+490-491,U+4B0-4B1,U+2116}@font-face{font-family:Inter Variable;font-style:normal;font-display:swap;font-weight:100 900;src:url(../media/inter-greek-ext-wght-normal.1xlj4-0oa5zql.woff2)format("woff2-variations");unicode-range:U+1F??}@font-face{font-family:Inter Variable;font-style:normal;font-display:swap;font-weight:100 900;src:url(../media/inter-greek-wght-normal.1fxkn-ggzj93z.woff2)format("woff2-variations");unicode-range:U+370-377,U+37A-37F,U+384-38A,U+38C,U+38E-3A1,U+3A3-3FF}@font-face{font-family:Inter Variable;font-style:normal;font-display:swap;font-weight:100 900;src:url(../media/inter-vietnamese-wght-normal.1ahvy37o8m5gt.woff2)format("woff2-variations");unicode-range:U+102-103,U+110-111,U+128-129,U+168-169,U+1A0-1A1,U+1AF-1B0,U+300-301,U+303-304,U+308-309,U+323,U+329,U+1EA0-1EF9,U+20AB}@font-face{font-family:Inter Variable;font-style:normal;font-display:swap;font-weight:100 900;src:url(../media/inter-latin-ext-wght-normal.2ktx6yqc-sbf1.woff2)format("woff2-variations");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Inter Variable;font-style:normal;font-display:swap;font-weight:100 900;src:url(../media/inter-latin-wght-normal.0rpdhg_4ubdtf.woff2)format("woff2-variations");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@layer theme{:root,:host{--font-sans:-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Noto Sans", Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";--font-mono:ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace;--default-font-family:var(--font-sans);--default-mono-font-family:var(--font-mono)}}@layer base{*,:after,:before,::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;line-height:1.5;font-family:var(--default-font-family,-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Noto Sans", Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji");font-feature-settings:var(--default-font-feature-settings,normal);font-variation-settings:var(--default-font-variation-settings,normal);-webkit-tap-highlight-color:transparent}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-family:var(--default-mono-font-family,ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace);font-feature-settings:var(--default-mono-font-feature-settings,normal);font-variation-settings:var(--default-mono-font-variation-settings,normal);font-size:1em}small{font-size:80%}sub,sup{vertical-align:baseline;font-size:75%;line-height:0;position:relative}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}:-moz-focusring:where(:not(iframe)){outline:auto}progress{vertical-align:baseline}summary{display:list-item}ol,ul,menu{list-style:none}img,svg,video,canvas,audio,iframe,embed,object{vertical-align:middle;display:block}img,video{max-width:100%;height:auto}button,input,select,optgroup,textarea{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}::file-selector-button{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}:where(select:is([multiple],[size])) optgroup{font-weight:bolder}:where(select:is([multiple],[size])) optgroup option{padding-inline-start:20px}::file-selector-button{margin-inline-end:4px}::placeholder{opacity:1}@supports (not ((-webkit-appearance:-apple-pay-button))) or (contain-intrinsic-size:1px){::placeholder{color:currentColor}@supports (color:color-mix(in lab, red, red)){::placeholder{color:color-mix(in oklab, currentcolor 50%, transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){appearance:button}::file-selector-button{appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}}@layer components;@layer utilities{.absolute{position:absolute}.fixed{position:fixed}}:root{--paper:#f6eee7;--paper-deep:#e7d8cc;--ivory:#fffaf3;--charcoal:#2f2723;--ink:#392d27;--muted:#705f56;--clay:#c7997d;--clay-dark:#8f5c45;--bronze:#9b7158;--line:#392d2724;--line-light:#fffaf32e;--radius-control:16px;--radius-card:32px;--radius-pill:999px;--serif:Avenir,"Avenir Next",Arial,sans-serif;--sans:"Avenir Next",Avenir,"Helvetica Neue",Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--paper);color:var(--ink);font-family:var(--sans);letter-spacing:.002em;text-rendering:optimizelegibility;margin:0;font-weight:400}p,li,.hero-intro,.section-heading>p,.principles-copy>p,.privacy-section>p,.steps p,.visual-story-copy p:last-child,.principles-list p,.audience-card p,.vertical-hero>p:last-of-type,.kw-empty>p,.kw-sample p,.kw-review-note,.next-step p{font-family:var(--sans);font-weight:400}button,textarea,input{font:inherit}button,a{-webkit-tap-highlight-color:transparent}button{cursor:pointer}a{color:inherit;text-decoration:none}.site-header{z-index:50;border-bottom:1px solid var(--line);-webkit-backdrop-filter:blur(18px);backdrop-filter:blur(18px);background:#f6eee7eb;position:sticky;top:0}.header-inner{justify-content:space-between;align-items:center;gap:24px;width:min(100% - 40px,1240px);min-height:76px;margin:0 auto;display:flex}.wordmark{color:var(--charcoal);letter-spacing:-.03em;align-items:center;gap:12px;font-size:1.35rem;display:inline-flex}.wordmark-symbol{border:1px solid var(--line);background:var(--clay);border-radius:50%;width:38px;height:38px;display:block;overflow:hidden}.brand-logo{object-fit:cover;width:100%;height:100%;display:block}.desktop-nav{color:var(--muted);align-items:center;gap:28px;font-size:.95rem;display:flex}.header-action,.button{border:1px solid #0000;justify-content:center;align-items:center;gap:10px;font-weight:650;display:inline-flex}.header-action{border-color:var(--charcoal);border-radius:var(--radius-pill);min-height:42px;padding:0 18px}.hero{grid-template-columns:minmax(0,1.3fr) minmax(320px,.7fr);align-items:center;gap:clamp(48px,8vw,120px);width:min(100% - 40px,1240px);min-height:690px;margin:0 auto;padding:96px 0 110px;display:grid}.eyebrow{color:var(--clay-dark);letter-spacing:.2em;text-transform:uppercase;margin:0;font-size:.82rem;font-weight:750;line-height:1.4}.hero h1,.section-heading h2,.principles-copy h2,.privacy-section h2,.closing-section h2{color:var(--charcoal);letter-spacing:-.055em;margin:0;font-weight:520}.hero h1{max-width:850px;margin-top:22px;font-size:clamp(4rem,8vw,7.8rem);line-height:.88}.hero h1 span{color:var(--clay);display:block}.hero-intro{max-width:610px;color:var(--muted);margin:32px 0 0;font-size:clamp(1.05rem,1.8vw,1.25rem);line-height:1.65}.hero-actions{flex-wrap:wrap;align-items:center;gap:26px;margin-top:36px;display:flex}.button{border-radius:var(--radius-pill);min-height:52px;padding:0 24px;font-size:.95rem}.button-primary{border-color:var(--charcoal);background:var(--charcoal);color:var(--ivory)}.button-light{border-color:var(--ivory);color:var(--ivory)}.text-link{color:var(--charcoal);font-size:.95rem;font-weight:650}.brand-art{object-fit:cover;border-radius:var(--radius-card);width:100%;height:auto;display:block}.hero-visual{min-width:0}.how-section,.principles-section,.privacy-section{padding:104px max(20px,50vw - 620px)}.section-heading{grid-template-columns:minmax(0,1.1fr) minmax(280px,.7fr);align-items:end;gap:70px;display:grid}.section-heading h2,.principles-copy h2,.privacy-section h2,.closing-section h2{margin-top:16px;font-size:clamp(2.8rem,5vw,5.2rem);line-height:.96}.section-heading>p,.principles-copy>p,.privacy-section>p{color:var(--muted);margin:0;line-height:1.8}.steps{grid-template-columns:repeat(3,1fr);gap:18px;margin-top:54px;display:grid}.steps article,.audience-card{border:1px solid var(--line);border-radius:var(--radius-card);background:var(--ivory);padding:32px}.steps article>span{color:var(--clay-dark);font-size:.82rem;font-weight:750}.steps h3{font-size:1.5rem}.steps p{color:var(--muted);line-height:1.7}.visual-story{background:var(--charcoal);color:var(--ivory);grid-template-columns:1fr 1fr;align-items:center;gap:70px;padding:104px max(20px,50vw - 620px);display:grid}.visual-story-copy h2{margin:16px 0 24px;font-size:clamp(2.5rem,5vw,5rem);line-height:1}.visual-story-copy p:last-child{color:#fffaf3b8;line-height:1.8}.principles-section{grid-template-columns:1fr 1fr;gap:70px;display:grid}.principles-art{margin-top:36px}.principles-list article{border-bottom:1px solid var(--line);grid-template-columns:48px 1fr;gap:18px;padding:26px 0;display:grid}.principles-list h3{margin:0 0 8px;font-size:1.3rem}.principles-list p{color:var(--muted);margin:0;line-height:1.65}.audience-section{grid-template-columns:1fr 1fr;gap:18px;padding:0 max(20px,50vw - 620px) 104px;display:grid}.audience-art{margin-bottom:26px}.audience-card h2{font-size:2rem}.audience-card p{color:var(--muted);line-height:1.7}.privacy-section{border-top:1px solid var(--line);grid-template-columns:auto .8fr 1fr;align-items:center;gap:30px;display:grid}.privacy-icon{border:1px solid var(--line);border-radius:50%;place-items:center;width:58px;height:58px;display:grid}.closing-section{text-align:center;background:var(--charcoal);color:var(--ivory);padding:100px 20px}.closing-section h2{color:var(--ivory);margin-bottom:32px}footer{padding:50px max(20px,50vw - 620px)}.footer-main,.footer-bottom{justify-content:space-between;align-items:center;gap:24px;display:flex}.footer-links{gap:20px;display:flex}.footer-bottom{border-top:1px solid var(--line);color:var(--muted);margin-top:36px;padding-top:24px;font-size:.85rem}.kw-live-tool{padding-bottom:80px}.kw-mode-row{grid-template-columns:repeat(3,1fr);gap:10px;margin:8px 0 24px;display:grid}.kw-mode,.kw-tone{border:1px solid var(--line);border-radius:var(--radius-pill);min-height:50px;color:var(--charcoal);background:0 0;padding:10px 16px;font-weight:700}.kw-mode.active,.kw-tone.active{background:var(--charcoal);border-color:var(--charcoal);color:var(--ivory)}.kw-tool-grid{border:1px solid var(--line);border-radius:var(--radius-card);background:var(--ivory);grid-template-columns:1fr 1fr;display:grid;overflow:hidden}.kw-input-card,.kw-result-card{padding:clamp(24px,4vw,44px)}.kw-result-card{background:var(--paper-deep);border-left:1px solid var(--line)}.kw-tool-art{height:220px;margin-bottom:28px}.kw-input-card label{margin-bottom:14px;font-size:1.25rem;font-weight:700;display:block}.kw-input-card textarea{resize:vertical;border:1px solid var(--line);border-radius:var(--radius-control);width:100%;min-height:190px;color:var(--charcoal);background:#fff;outline:none;padding:20px;font-size:1.15rem;line-height:1.55}.kw-example-row{gap:8px;margin-top:14px;display:grid}.kw-example-row>span,.kw-sample>span{color:var(--clay-dark);letter-spacing:.1em;text-transform:uppercase;font-size:.76rem;font-weight:750}.kw-example-row button{text-align:left;border:1px solid var(--line);color:var(--muted);background:0 0;border-radius:12px;padding:10px 12px;line-height:1.45}.kw-example-row button:hover{border-color:var(--bronze);color:var(--charcoal)}.kw-tone-row{gap:8px;margin:18px 0;display:flex}.kw-input-card>.button{width:100%;margin-top:20px}.result-heading{justify-content:space-between;align-items:center;gap:20px;display:flex}.result-copy{border:1px solid var(--line);border-radius:var(--radius-pill);background:0 0;align-items:center;gap:7px;padding:8px 12px;display:inline-flex}.kw-result-card blockquote{margin:30px 0;font-size:clamp(1.45rem,2.5vw,2.1rem);line-height:1.4}.result-detail ul{padding:0;list-style:none}.result-detail li{gap:10px;margin:12px 0;line-height:1.5;display:flex}.detail-label,.next-step>span{color:var(--muted);letter-spacing:.12em;text-transform:uppercase;font-size:.8rem;font-weight:750}.next-step{border-top:1px solid var(--line);margin-top:28px;padding-top:24px}.next-step p{line-height:1.6}.kw-empty{max-width:430px;margin:auto}.kw-empty h2{letter-spacing:-.04em;font-size:2.2rem}.kw-empty>p{color:var(--muted);line-height:1.7}.kw-sample{border-top:1px solid var(--line);margin-top:24px;padding-top:20px}.kw-sample p{color:var(--muted);margin:8px 0 0;line-height:1.55}.kw-review-note{color:var(--muted);margin:14px 0 0;font-size:.84rem;line-height:1.5}.form-error{color:#8b3028}.vertical-page{min-height:100vh}.vertical-shell{width:min(100% - 40px,1100px);margin:0 auto;padding:36px 0 80px}.back-link{align-items:center;gap:8px;margin-bottom:44px;display:inline-flex}.vertical-hero{max-width:820px;margin-bottom:40px}.vertical-hero h1{letter-spacing:-.055em;margin:16px 0 22px;font-size:clamp(3.3rem,7vw,6.5rem);line-height:.92}.vertical-hero>p:last-of-type{max-width:680px;color:var(--muted);font-size:1.1rem;line-height:1.7}@media (max-width:800px){.desktop-nav{display:none}.hero,.visual-story,.principles-section,.audience-section,.section-heading,.privacy-section,.kw-tool-grid{grid-template-columns:1fr}.hero{min-height:auto;padding:56px 0 64px}.hero h1{font-size:clamp(3.4rem,16vw,5.5rem)}.how-section,.principles-section,.privacy-section,.visual-story{padding-top:64px;padding-bottom:64px}.steps{grid-template-columns:1fr;margin-top:34px}.visual-story,.principles-section{gap:30px}.audience-section{padding-top:10px;padding-bottom:64px}.privacy-section{align-items:start}.footer-main,.footer-bottom{flex-direction:column;align-items:flex-start}.footer-links{flex-wrap:wrap}.kw-live-tool{padding-bottom:48px}.kw-mode-row{grid-template-columns:1fr;gap:8px;margin-bottom:18px}.kw-tool-grid{border-radius:24px}.kw-input-card,.kw-result-card{padding:22px 18px}.kw-result-card{border-left:0;border-top:1px solid var(--line);min-height:300px}.kw-tool-art{height:auto;margin-bottom:20px}.kw-input-card textarea{min-height:160px;padding:16px;font-size:1rem}.kw-example-row button{font-size:.9rem}.vertical-shell{width:min(100% - 28px,1100px);padding-top:22px;padding-bottom:52px}.back-link,.vertical-hero{margin-bottom:28px}.vertical-hero h1{margin-top:12px;margin-bottom:16px;font-size:clamp(3rem,14vw,5rem)}.vertical-hero>p:last-of-type{font-size:1rem;line-height:1.6}}
.hero>.hero-copy>.eyebrow{font-family:var(--sans);letter-spacing:.11em;font-weight:650}.hero h1 span{margin-top:.16em}.header-action{z-index:60;pointer-events:auto;touch-action:manipulation;position:relative}.hero-visual{border-radius:34px;align-self:center;width:100%;max-width:500px;margin-left:auto;overflow:hidden}.brand-art{object-fit:cover;width:100%;height:auto;display:block}.rewrite-tool{gap:0}.draft-panel,.result-panel{padding:clamp(32px,4vw,52px)}.panel-topline{margin-bottom:20px}.draft-panel textarea{min-height:210px}.input-privacy{color:var(--muted);align-items:flex-start;gap:8px;margin:14px 2px 0;font-size:.82rem;line-height:1.55;display:flex}.input-privacy svg{flex:none;margin-top:2px}.input-privacy a{text-underline-offset:3px;font-weight:700;text-decoration:underline}.example-row{margin-top:20px}.draft-panel fieldset{margin-top:34px}.tone-grid{gap:10px;margin-top:16px}.submit-button{min-height:56px;margin-top:26px}.result-heading{justify-content:space-between;align-items:center;gap:20px;margin-bottom:26px;display:flex}.result-heading .eyebrow{color:var(--clay-dark);letter-spacing:.12em}.result-copy{border:1px solid var(--charcoal);background:var(--charcoal);min-height:46px;color:var(--ivory);border-radius:999px;align-items:center;gap:8px;padding:0 18px;font-weight:700;display:inline-flex}.result-panel blockquote{margin-top:8px;margin-bottom:34px}.result-detail{opacity:.78;margin-top:0;padding-top:28px}.next-step{opacity:.82;margin-top:28px}.visual-story{background:var(--charcoal);width:min(100% - 48px,1180px);color:var(--ivory);border-radius:34px;grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center;gap:clamp(32px,5vw,64px);margin:0 auto;padding:58px clamp(32px,4.5vw,58px);display:grid}.visual-story-art{border-radius:26px;min-width:0;overflow:hidden}.visual-story-copy{min-width:0}.visual-story-copy .eyebrow{color:var(--clay)}.visual-story-copy h2{color:var(--ivory);font-family:var(--serif);letter-spacing:-.05em;margin:14px 0 18px;font-size:clamp(2.6rem,4.5vw,4.4rem);font-weight:520;line-height:.99}.visual-story-copy>p:last-child{color:#fffaf3b8;max-width:500px;margin:0;font-size:1.02rem;line-height:1.68}.principles-section{align-items:start}.principles-copy>p:not(.eyebrow){margin-top:22px}.principles-art{border-radius:28px;max-width:400px;margin-top:26px;overflow:hidden}.audience-section{grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:20px;width:min(100% - 48px,1180px);margin:0 auto;padding:52px 0;display:grid}.audience-section:has(.audience-card:nth-child(3)){grid-template-columns:repeat(3,minmax(0,1fr))}.audience-section+.audience-section{padding-top:0}.audience-card{border:1px solid var(--line);background:var(--ivory);border-radius:30px;flex-direction:column;min-height:320px;padding:clamp(28px,3vw,40px);transition:transform .18s,box-shadow .18s;display:flex}.audience-card:hover{transform:translateY(-3px);box-shadow:10px 12px #8f5c451a}.audience-art{aspect-ratio:4/3;border-radius:22px;margin:-10px -10px 22px;overflow:hidden}.audience-art .brand-art{height:100%}.audience-card h2,.pricing-section h2{color:var(--charcoal);font-family:var(--serif);letter-spacing:-.045em;margin:12px 0 14px;font-size:clamp(2rem,3.3vw,3.2rem);font-weight:520;line-height:1.02}.audience-card p:not(.eyebrow){max-width:500px;color:var(--muted);margin:0;line-height:1.65}.audience-card>span{align-items:center;gap:9px;margin-top:auto;padding-top:22px;font-weight:700;display:flex}.pricing-section{background:var(--paper-deep);grid-template-columns:.8fr 1.2fr;align-items:center;gap:44px;padding:60px max(24px,50vw - 590px);display:grid}.pricing-section>div:first-child>p:last-child{color:var(--muted);line-height:1.65}.price-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;display:grid}.price-grid article{border:1px solid var(--line);background:var(--ivory);border-radius:22px;flex-direction:column;min-height:170px;padding:24px 20px;display:flex}.price-grid strong{color:var(--charcoal);font-family:var(--serif);font-size:2.5rem;font-weight:520}.price-grid span{color:var(--muted);margin-top:2px}.price-grid b{color:var(--charcoal);margin-top:auto;font-size:1.15rem}.footer-links{color:var(--muted);flex-wrap:wrap;gap:18px;font-size:.9rem;display:flex}.kw-live-tool{max-width:1040px;margin:0 auto}.kw-tool-grid,.kw-input-card,.kw-result-card{min-width:0}.kw-input-card textarea{max-width:100%}.context-section{padding-top:58px!important;padding-bottom:58px!important}.how-section,.principles-section,.privacy-section{padding-top:62px!important;padding-bottom:62px!important}.section-heading{gap:38px!important}.steps{margin-top:30px!important}.principles-section{gap:40px!important}.privacy-section{gap:22px!important}.closing-section{padding-top:62px!important;padding-bottom:62px!important}@media (max-width:1050px){.hero{grid-template-columns:minmax(0,1.08fr) minmax(250px,.72fr);gap:38px;width:min(100% - 40px,900px);min-height:auto;padding:52px 0 58px}.hero h1{font-size:clamp(3.6rem,7.5vw,5.5rem)}.hero-visual{max-width:410px}.how-section,.principles-section,.privacy-section{padding-left:max(20px,50vw - 450px);padding-right:max(20px,50vw - 450px)}.visual-story,.audience-section{width:min(100% - 40px,900px)}.visual-story{gap:32px;padding:38px 32px}.visual-story-copy h2{font-size:clamp(2.3rem,4.8vw,3.4rem)}.principles-section{gap:32px!important}.audience-section{padding:46px 0}.audience-section:has(.audience-card:nth-child(3)){grid-template-columns:repeat(2,minmax(0,1fr))}.audience-section:has(.audience-card:nth-child(3)) .audience-card:last-child{grid-column:1/-1;justify-self:center;max-width:calc(50% - 10px)}.audience-section+.audience-section{padding-top:0}.audience-card{min-height:300px;padding:28px}.pricing-section{grid-template-columns:1fr;gap:28px;padding:50px max(20px,50vw - 450px)}.kw-live-tool{max-width:860px}.kw-tool-grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}}@media (max-width:760px){.header-inner{gap:12px;width:min(100% - 28px,1240px);min-height:68px}.wordmark{font-size:1.08rem}.wordmark-symbol{width:34px;height:34px}.header-action{min-height:40px;padding:0 15px}.hero>.hero-copy>.eyebrow{letter-spacing:.09em;font-size:.75rem;line-height:1.4}.hero{grid-template-columns:1fr;gap:22px;width:min(100% - 28px,1240px);padding:32px 0 36px}.hero h1{font-size:clamp(2.9rem,13vw,4.35rem);line-height:.94}.hero h1 span{margin-top:.14em}.hero-intro{margin-top:18px;font-size:1rem;line-height:1.55}.hero-actions{gap:14px;margin-top:22px}.hero-visual{border-radius:22px;max-width:none;margin:0}.how-section,.principles-section,.privacy-section{padding:40px 14px!important}.context-section{padding-top:40px!important;padding-bottom:40px!important}.section-heading{gap:14px!important}.section-heading h2,.principles-copy h2,.privacy-section h2,.closing-section h2{font-size:clamp(2.2rem,10.5vw,3.3rem)!important;line-height:1!important}.principles-copy>p:not(.eyebrow){margin-top:18px}.section-heading>p{font-size:.98rem;line-height:1.58!important}.steps{gap:9px;margin-top:24px!important}.steps article{padding:19px 17px}.steps h3{margin:9px 0 8px;font-size:1.3rem}.steps p{line-height:1.56}.visual-story{border-radius:24px;grid-template-columns:1fr;gap:16px;width:min(100% - 28px,1240px);margin:0 auto;padding:12px 12px 20px}.visual-story-art{border-radius:18px}.visual-story-copy{padding:0 2px}.visual-story-copy .eyebrow{margin:0 0 8px;font-size:.72rem;line-height:1.3}.visual-story-copy h2{margin:0 0 10px;font-size:clamp(1.95rem,8.8vw,2.65rem);line-height:1.02}.visual-story-copy>p:last-child{margin:0;font-size:.96rem;line-height:1.55}.principles-section{gap:20px!important}.principles-art{border-radius:20px;max-width:none;margin-top:18px}.principles-list article{grid-template-columns:34px 1fr;gap:12px;padding:16px 0}.principles-list h3{font-size:1.15rem}.principles-list p{line-height:1.54}:is(.audience-section,.audience-section:has(.audience-card:nth-child(3))){grid-template-columns:1fr;gap:10px;width:min(100% - 28px,1240px);padding:36px 0}.audience-section:has(.audience-card:nth-child(3)) .audience-card:last-child{grid-column:auto;justify-self:stretch;max-width:none}.audience-section+.audience-section{padding-top:0}.audience-card{min-height:0;padding:20px 17px}.audience-art{margin:-3px 0 16px}.audience-card h2{margin:11px 0;font-size:2rem}.audience-card>span{padding-top:18px}.pricing-section{grid-template-columns:1fr;gap:24px;padding:40px 14px}.price-grid{grid-template-columns:1fr}.price-grid article{min-height:112px}.desktop-nav{display:none}.kw-live-tool{width:100%;padding-bottom:44px!important}.kw-mode-row{gap:7px;margin-bottom:14px}.kw-tool-grid{grid-template-columns:1fr}.kw-input-card,.kw-result-card{padding:18px 16px!important}.kw-tool-art{margin-bottom:16px!important}.kw-input-card textarea{min-height:152px!important;padding:15px!important}.kw-result-card{min-height:240px}.closing-section{padding:46px 16px!important}.footer-main,.footer-bottom{gap:14px}.footer-bottom{margin-top:20px}.privacy-section{align-items:start;grid-template-columns:1fr!important}.privacy-icon{width:48px;height:48px}}
.vertical-page{background:var(--paper);min-height:100vh;color:var(--ink)}.vertical-shell{width:min(100% - 48px,1120px);margin:0 auto;padding:28px 0 72px}.back-link{color:var(--muted);align-items:center;gap:8px;font-weight:700;display:inline-flex}.vertical-hero{max-width:860px;padding:54px 0 44px}.vertical-hero h1{color:var(--charcoal);font-family:var(--serif);letter-spacing:-.06em;margin:14px 0 20px;font-size:clamp(3.5rem,7vw,6.5rem);font-weight:520;line-height:.94}.vertical-hero>p:not(.eyebrow){max-width:680px;color:var(--muted);margin:0 0 24px;font-size:1.15rem;line-height:1.68}.vertical-examples{border:1px solid var(--line);background:var(--ivory);border-radius:32px;grid-template-columns:1fr 1fr;display:grid;overflow:hidden}.vertical-examples>div{padding:32px}.vertical-examples>div+div{border-left:1px solid var(--line);background:var(--paper-deep)}.vertical-examples blockquote{color:var(--charcoal);font-family:var(--serif);margin:16px 0 0;font-size:clamp(1.45rem,2.6vw,2.2rem);line-height:1.35}.vertical-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;padding:48px 0;display:grid}.vertical-grid article{border-top:1px solid var(--line);padding:24px}.vertical-grid h2{font-family:var(--serif);margin:0 0 10px;font-size:1.65rem;font-weight:520}.vertical-grid p{color:var(--muted);margin:0;line-height:1.65}.pilot-section{background:var(--charcoal);color:var(--ivory);border-radius:36px;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:42px;padding:46px 48px;display:grid}.pilot-section+.privacy-section,.privacy-section+.pilot-section,.pilot-section+.pilot-section{margin-top:24px}.pilot-section h2{font-family:var(--serif);letter-spacing:-.045em;margin:14px 0 16px;font-size:clamp(2.4rem,4vw,4rem);font-weight:520;line-height:1}.pilot-section>div>p:not(.eyebrow){color:#fffaf3b3;line-height:1.7}.pilot-section ul{margin:18px 0 0;padding:0;list-style:none}.pilot-section li{align-items:center;gap:10px;margin:9px 0;display:flex}.pilot-section form{flex-direction:column;gap:14px;min-width:0;display:flex}.pilot-section label{flex-direction:column;gap:7px;font-size:.85rem;font-weight:700;display:flex}.pilot-section input,.pilot-section textarea{width:100%;min-width:0;color:var(--ivory);font:inherit;background:#fffaf314;border:1px solid #fffaf338;border-radius:14px;outline:none;padding:14px 16px}.pilot-section textarea{resize:vertical}.pilot-section .button-primary{background:var(--ivory);border-color:var(--ivory);color:var(--charcoal);margin-top:8px}.guide-list{max-width:900px;margin:0 auto 48px}.guide-list article{border-top:1px solid var(--line);grid-template-columns:56px minmax(0,1fr);gap:22px;padding:24px 0;display:grid}.guide-list article>span{color:var(--clay-dark);letter-spacing:.12em;font-size:.82rem;font-weight:750}.guide-list h2{color:var(--charcoal);margin:0 0 10px;font-size:clamp(1.6rem,3vw,2.2rem);line-height:1.15}.guide-list p{color:var(--muted);margin:0;font-size:1.02rem;line-height:1.68}.guide-closing{border-radius:34px;margin-top:36px;padding-left:clamp(28px,6vw,76px);padding-right:clamp(28px,6vw,76px)}.guide-closing>p:not(.eyebrow){color:#fffaf3b8;max-width:650px;margin:0 auto 22px;line-height:1.65}.work-audience{border-top:1px solid var(--line);padding:26px 0 48px}.work-audience-grid{border-top:1px solid var(--line);grid-template-columns:repeat(2,minmax(0,1fr));gap:0;margin-top:18px;display:grid}.work-audience-grid p{border-bottom:1px solid var(--line);margin:0;padding:18px 24px 18px 0;font-size:clamp(1.1rem,2vw,1.35rem);line-height:1.4}.work-audience-grid p:nth-child(2n){border-left:1px solid var(--line);padding-left:24px}.work-use-cases{grid-template-columns:repeat(5,minmax(0,1fr));gap:8px;padding-top:8px}.work-use-cases article{padding:22px 14px}.work-use-cases h2{font-size:1.28rem}.work-example-list{gap:24px;padding:8px 0 54px;display:grid}.work-example-card{gap:12px;display:grid}.work-example-heading{justify-content:space-between;align-items:center;gap:16px;display:flex}.work-example-heading p{margin:0}.work-example-heading span{border:1px solid var(--line);color:var(--muted);border-radius:999px;padding:7px 11px;font-size:.78rem;font-weight:700}.work-example-card .vertical-examples blockquote{letter-spacing:-.01em;font-family:inherit;font-size:clamp(1.1rem,1.8vw,1.38rem);line-height:1.55}@media (max-width:1050px){.vertical-shell{width:min(100% - 40px,920px)}.vertical-hero{padding:50px 0 40px}.vertical-grid,.work-use-cases{grid-template-columns:repeat(2,minmax(0,1fr))}.pilot-section{gap:34px;padding:40px}.vertical-hero h1{font-size:clamp(3.4rem,8vw,5.8rem)}}@media (max-width:760px){.vertical-shell{width:min(100% - 32px,1120px);padding-top:16px;padding-bottom:48px}.back-link{margin-bottom:2px}.vertical-hero{padding:28px 0 26px}.vertical-hero .eyebrow{margin-bottom:0}.vertical-hero h1{margin:10px 0 16px;font-size:clamp(2.75rem,12vw,4.1rem);line-height:.96}.vertical-hero>p:not(.eyebrow){margin-bottom:18px;font-size:1rem;line-height:1.58}.vertical-examples,.vertical-grid,.pilot-section,.work-audience-grid,.work-use-cases{grid-template-columns:1fr}.vertical-examples>div{padding:22px 18px}.vertical-examples>div+div{border-left:0;border-top:1px solid var(--line)}.vertical-grid{gap:0;padding:30px 0}.vertical-grid article{padding:18px 2px}.pilot-section{border-radius:24px;gap:24px;padding:24px 18px}.pilot-section+.privacy-section,.privacy-section+.pilot-section,.pilot-section+.pilot-section{margin-top:16px}.guide-list{margin-top:0;margin-bottom:34px}.guide-list article{grid-template-columns:36px minmax(0,1fr);gap:12px;padding:19px 0}.guide-list article>span{padding-top:4px}.guide-list h2{margin-bottom:8px;font-size:1.48rem;line-height:1.18}.guide-list p{font-size:.96rem;line-height:1.58}.guide-closing{border-radius:24px;margin-top:28px;padding:38px 18px}.guide-closing>p:not(.eyebrow){margin-bottom:18px}.work-audience{padding:16px 0 28px}.work-audience-grid{margin-top:14px}.work-audience-grid p,.work-audience-grid p:nth-child(2n){border-left:0;padding:15px 0}.work-example-list{gap:20px;padding-bottom:36px}.work-example-heading{align-items:flex-start}.work-example-card .vertical-examples blockquote{font-size:1.08rem;line-height:1.5}}
.vertical-page .vertical-hero{margin-bottom:24px}.kw-input-card label{margin-bottom:16px}.kw-example-row{gap:9px;margin-top:18px}.kw-secondary-label{margin-top:22px}@media (max-width:800px){.vertical-page .vertical-hero{margin-bottom:18px}.kw-example-row{margin-top:16px}.kw-secondary-label{margin-top:20px}}
.hero{min-height:auto!important;padding-top:64px!important;padding-bottom:72px!important}.hero-intro{margin-top:24px!important}.hero-actions{margin-top:26px!important}.how-section{padding-top:54px!important;padding-bottom:54px!important}.section-heading{gap:32px!important}.steps{margin-top:22px!important}.principles-section{gap:34px!important;padding-top:50px!important;padding-bottom:50px!important}.principles-art{margin-top:20px!important}.principles-list article{padding-top:20px!important;padding-bottom:20px!important}.context-section{padding-top:50px!important;padding-bottom:50px!important}.visual-story{padding-top:46px!important;padding-bottom:46px!important}.audience-section{padding-top:42px!important;padding-bottom:42px!important}.audience-section+.audience-section{padding-top:0!important}.audience-card{min-height:290px!important}.audience-art{margin-bottom:18px!important}.audience-card>span{padding-top:18px!important}.privacy-section{padding-top:48px!important;padding-bottom:48px!important}.closing-section{padding-top:54px!important;padding-bottom:54px!important}footer{padding-top:38px!important;padding-bottom:38px!important}@media (max-width:1050px){.hero{padding-top:46px!important;padding-bottom:52px!important}.how-section,.principles-section,.privacy-section{padding-top:48px!important;padding-bottom:48px!important}.context-section{padding-top:46px!important;padding-bottom:46px!important}.audience-section,.visual-story{padding-top:38px!important;padding-bottom:38px!important}}@media (max-width:760px){.hero{padding-top:28px!important;padding-bottom:32px!important}.hero-intro{margin-top:16px!important}.hero-actions{margin-top:18px!important}.how-section,.principles-section,.privacy-section,.context-section{padding-top:34px!important;padding-bottom:34px!important}.section-heading{gap:12px!important}.steps{margin-top:18px!important}.principles-section{gap:16px!important}.principles-list article{padding-top:14px!important;padding-bottom:14px!important}.visual-story{padding-top:12px!important;padding-bottom:18px!important}.audience-section{padding-top:30px!important;padding-bottom:30px!important}.audience-card{min-height:0!important}.privacy-section{gap:16px!important}.closing-section{padding-top:40px!important;padding-bottom:40px!important}footer{padding-top:30px!important;padding-bottom:30px!important}}
